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BLINKX'S NEXT GENERATION VIDEO SEARCH AND DISCOVERY SITE GOES GLOBAL WITH FULL AVAILABILITY
New Design and Cross Device Functionality Increase Dwell Time and Mobile Usage by 400%
SAN FRANCISCO, CALIF. - January 22, 2013- blinkx (LSE AIM: BLNX), the Internet Media platform powered by CORE, the world's most advanced video engine, officially launched the next generation of its flagship product, blinkx.com, today. The new site was designed to enhance the video discovery and viewing experience, with strong recommendation and personalization, as well as integration across users' social graph. In open beta testing over the past four months, blinkx.com's focus on delivering personalized, curated content resulted in a significant increase in dwell time, with users spending four times as much time on the new site as on previous versions. In addition, mobile usage was up 400%, as a result of the site's responsive design and its simple, elegant interface that is touch-optimized for effortless navigation on smartphone and tablet devices.
"We've been delighted with audience response to the new blinkx.com," said Matt Scheybeler, CTO, blinkx. "In transforming the site, we prioritized discovery and personalization because social networks and mobile devices have profoundly changed the way we consume content online. We're deeply engaged with Facebook pages and Twitter feeds - a unique content universe created for us by our friends and the people we follow, so we designed the new blinkx.com to support this behavior: optimized for sharing, discovery and mobile access."
Features of the next-generation blinkx.com include:
My Stream: a constantly updated stream of video, customized based on your social graph, topics you've chosen to follow and your viewing preferences. It's your personal TV channel.
Multi-platform:optimized for mobile users, when accessed through tablets and smartphones, the site is touch-optimized for easy navigation and browsing on the go.
Pause and Pick-Up:users can start watching video on one device, hit pause and pick it up again at the same point on a different device.
blinkx.com is built on a powerful, patented technology platform that takes a holistic approach to video search and discovery, using text, visual and audio analysis to build a deep, comprehensive understanding of video content on the Web. blinkx is able to deliver the most accurate search results and compelling recommendations to its audience, drawn from an index of over 35 million hours of online video and more than 800 content partners. The new site is fully integrated with blinkx's advertising platform, AdHoc, the first contextual advertising platform for online video.
"The proliferation of connected devices and near ubiquity of broadband networks have established the foundation for the irreversible and accelerating growth of online video," said S. Brian Mukherjee, CEO, blinkx. "eMarketer forecasts that by 2016 there will be 1.3 billion online video viewers and blinkx is committed to delivering a world-class experience to this audience across all platforms. Capitalizing on our industry- leading technology, we have transformed our flagship consumer product to deliver an elegant, personalized experience that enables users to discover and watch video from any device with a consistent look and functionality."
blinkx's next-generation video search and discovery site is available at www.blinkx.com.
blinkx (LSE AIM: BLNX) is the Internet Media platform powered by CORE, the world's most advanced video engine. blinkx links viewers with content distributors and monetizes those interactions through advertising. Through its flagship site, blinkx.com, the company pioneered video search on the Internet and today has an index of over 35 million hours of searchable video and more than 800 media partnerships. In addition, blinkx powers video search for many of the world's most frequented sites, including Ask.com and AOL. blinkx continues to develop innovative approaches to digital video distribution, and has expanded into mobile video and Connected TV through partnerships with Samsung, Sony, Roku and other industry leaders. blinkx is headquartered in San Francisco, CA and London, England. More information is available at www.blinkx.com.
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